CASE HISTORIES

Client: Kingfish Spirits

Product: CREAM™

Product Profile: Alcohol Infused Whipped Cream

Methodical Tools: Dimensional Press/Sales Kit

Methodical Strategy:
Launching new culinary confection lent itself to creative emotional branding. A die-cut dimensional Press/Sales Kit was designed for multi-purpose marketing to command attention with the media and associated distribution channel decision makers.

Media Relations/Management:
Integrated national media network established in trade and consumer print, web, and broadcast vehicles. Brand profile press release incorporated in dimensional press kit launched to PR network.

Deliverables/Results:
Major trade and consumer awareness secured and generated in key publications such as Convenient Store News, Cleveland Magazine, Cheers, Club & Resort Business, Cuisine Noir, etc.

Awards: American Design Award: 2011 Winter / 2nd Place Marketing Kit

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