CASE HISTORIES

Client: Haysite Reinforced Plastics

Products: DuraCore 1000™ Transit Series, Heatmeiser® / Theralate® Platen Series, HST-II/HTF/H515 High-Temp Thermal Series, etc.

Product Profile:
Formulated and processed FRP composite materials

Methodical Strategy:
Design corporate identity tools (PR/Sales Kit, Web Site) and establish public relations awareness campaign for a comprehensive line of fiber glass reinforced compression molded medium-and-low voltage industrial products to key trade media vehicles in key vertical markets including; medical, automotive, electronics, aerospace, transit, and commercial manufacturing industries.

Methodical Tools:
Integrated PR Campaign; press releases, case studies, feature stories, corporate profiles, etc.  Corporate ID Press/Sales Kit, Web Site, brand name development, Trademark™ registration, etc.

Media Relations/Management:
Integrated national media network established in print and web platforms across multiple markets.  Multiple product/brand profile press releases developed and incorporated into PR network for daily media networking to secure and maximize cross-publication coverage.

Deliverables/Results:
Established new corporate identity and positioning tools, named and launched new product line for transit market.  Established vertical market trade awareness secured and generated in over 50 key publications including; Composites Technology, Plastics Distributor and Fabricator, Reinforced Plastics, Plastics Engineering, Modern Plastics Worldwide, Railway Age, Mass Transit Magazine, Medical Design, North American Wind Power, Wind Power Engineering, Design Product News, Mold Making Technology, Plastics Technology, Electronic Component News, Utility Products, etc.

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