CASE HISTORIES

Client: Nook Industries

Products: ActionJac™ Worm Gear Screw Jack Systems, Small Diameter Ball Screws, Series 500 programmable line actuators, etc.

Product Profile:
Linear Motion Components and Systems

Methodical Strategy:
Establish public relations awareness campaign for a comprehensive line of motion control system components to key trade media vehicles in key vertical markets including;  transportation, medical/diagnostics, paper, chemical, food/beverage, solar/aerospace, entertainment, communications, etc.

Methodical Tools:
Integrated PR Campaign; press releases, case studies, feature stories, corporate profiles, etc.

Media Relations/Management:
Integrated national media network established in print and web platforms across multiple markets.  Multiple product/brand profile press releases developed and incorporated into PR network for daily media networking to secure and maximize cross-publication coverage.

Deliverables/Results:
Major vertical market trade awareness secured and generated in over 50 key publications including; Design World, Power Transmission Engineering, Product Design & Development, American Machinist, Medical Device & Diagnostic, Solar Power Engineering, etc.

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