CASE HISTORIES

Client: Shin-Etsu Silicones of America, Inc.

Products: KE-Photovoltaic Series, TC-CA Electronic Series, DMF-2 Cosmetic Series, etc.

Product Profile:
Premium Silicone Compounds

Methodical Strategy:
Design corporate identity tools (PR Kit, Advertising) and establish public relations awareness campaign for a comprehensive line of premium silicone compound products to key trade media vehicles in key vertical markets including; medical, automotive, electronics, aerospace, and manufacturing industries.

Methodical Tools:
Integrated PR Campaign; press releases, case studies, feature stories, corporate profiles, etc.  Corporate ID Press Kit, Trade print advertising, etc.

Media Relations/Management:
Integrated national media network established in print and web platforms across multiple markets.  Multiple product/brand profile press releases developed and incorporated into PR network for daily media networking to secure and maximize cross-publication coverage.

Deliverables/Results:
Major vertical market trade awareness secured and generated in over 50 key publications including; Design World, Injection Molding, American Machinist, Medical Design, Solar Power Engineering, Rubber World, Design Product News, Moldmaking Technology, Plastics Technology, Rubber & Plastics News, Happi Magazine, etc.

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